Avoid These Three Local SEO Mistakes

Avoid These Three Local SEO Mistakes

by | Jun 14, 2019 | Marketing

If you are a business that offers courses (or services) to locals, you probably want to be showing at the top of results in Google searches. And if you don’t want to be top-ranking, you are in the wrong place. With better local SEO, you are more likely to show...
Keywords 101

Keywords 101

by | Jun 11, 2019 | Marketing

You may not think keywords influence your business, but the reality is they make your online business. To gain traffic to your site and sell your online courses, it is necessary to understand these powerful bite-sized bits that should be sprinkled throughout content....
Three Common Mistakes in Email Campaigns

Three Common Mistakes in Email Campaigns

by | Jun 7, 2019 | Marketing

Today, we are continuing our theme of marketing and email campaigns (specifically), so that you can go to market with your course offerings like a pro. Email campaigns are both necessary and influential in the world of marketing. The ability to reach your audience at...
How to Improve Content for Local SEO

How to Improve Content for Local SEO

by | Jun 4, 2019 | Marketing

Content is a necessary aspect of every website – it builds your ranking on Google, but also can engage customers and increase site traffic. While some businesses do not utilize quality practices for SEO, others may not know how to effectively use content to...
How to Effectively Use Images in Email Campaigns

How to Effectively Use Images in Email Campaigns

by | May 31, 2019 | Marketing

Many people attempt to do their own email marketing, often making mistakes that in turn, do not get the message across to potential customers. One common mistake in an email campaign is incorrectly using images. While individuals can maintain email campaigns on their...