Avoid These Three Local SEO Mistakes
If you are a business that offers courses (or services) to locals, you probably want to be showing at the top of results in Google searches. And if you don’t want to be top-ranking, you are in the wrong place. With better local SEO, you are more likely to show up for people who are […]
Keywords 101
You may not think keywords influence your business, but the reality is they make your online business. To gain traffic to your site and sell your online courses, it is necessary to understand these powerful bite-sized bits that should be sprinkled throughout content. Let’s start at a beginner level for those who do not understand […]
Three Common Mistakes in Email Campaigns
Today, we are continuing our theme of marketing and email campaigns (specifically), so that you can go to market with your course offerings like a pro. Email campaigns are both necessary and influential in the world of marketing. The ability to reach your audience at any time of the day (when they open your company’s […]
How to Improve Content for Local SEO
Content is a necessary aspect of every website – it builds your ranking on Google, but also can engage customers and increase site traffic. While some businesses do not utilize quality practices for SEO, others may not know how to effectively use content to increase their ranking. There are a number of ways your company […]
How to Effectively Use Images in Email Campaigns
Many people attempt to do their own email marketing, often making mistakes that in turn, do not get the message across to potential customers. One common mistake in an email campaign is incorrectly using images. While individuals can maintain email campaigns on their own, many choose agencies to handle their email marketing. DigitalChalk has these […]
Easy, Go-To Tips for Increasing CTR via Headlines
How Headlines Can Increase Your CTR A headline is your number one tool for reaching out to an audience and bypassers. The goal is to have as many of your audience read through an article and on to more, while catching bypassers eyes and drawing them in. The more shares and browsing your headline gets, […]
How to Generate Leads for Your Business Using LinkedIn
Now that you know why you should be using LinkedIn for business, let’s take a moment to talk about how you should be using it in order to generate income. LinkedIn is a great platform to use to help share your knowledge with the world, establish yourself as a thought leader in your industry, and […]
Show Me Your Brand ID
If your brand ID were to appear just like your drivers license, exactly what would it say? Aside from your picture, what information would it include about you? And would your prospective customers be able to tell exactly who you are and what you bring to the table just by looking at it? Your brand […]
Join Us for Global Accessibility Awareness Day 2019
Accessibility “Low Hanging Fruit” As the U.S. population ages, the percentage of persons with disabilities increases. According to a 2017 University of New Hampshire Institute of Disability report, 12.8% of the overall population has a disability while 35.6% of those over 65 years of age have a disability. That translates to one out of eight […]
Managing a 21st Century Workforce: Risks of Age Discrimination
Managing a workforce in today’s corporate environments is a tricky business. There are a wide variety of risks that can impede today’s managers and corporate leadership when it comes to managing with purpose. It’s important for corporate organizations to understand that opportunities for age discrimination lawsuits in corporate environments and higher education are common and […]
